Post by jo on Jun 14, 2011 7:31:18 GMT
For the second time in less than a year, Walt Disney World is raising ticket prices.
The base price of a one-day ticket is jumping 3.7 percent, from $82 to $85, said Bryan Malenius, Disney spokesman.
Those who purchase longer-term passes — which is the majority of Disney visitors — will see even larger increases.
The cost of a five-day-ticket is increasing 5.9 percent, from $237 to $251. A seven-day pass is going up 8.1 percent, from $247 to $267.
The new rates kicked in Sunday.
"We regularly evaluate and adjust our pricing and continue to focus on providing one-of-a-kind entertainment experiences at a great value," Malenius said. "Our research tells us that nearly all our guests agree that a Disney theme park experience is a strong value."
Some park-hopper tickets, which allow visitors to go to more than one park at a time, are going up, too. For multiday tickets, the price will be $55, up from $54. A one-day park-hopper ticket will be $35, down from $54.
The increases comes less than a year after Disney raised ticket prices in August, becoming the first major theme park to surpass $80 for a base ticket.
Annual-pass prices will rise 2 to 4 percent, depending on the pass type.
The regular Florida resident pass is going up 2.6 percent, from $379 to $389. The seasonal Florida resident pass is increasing from $259 to $269, a 3.9 percent rise.
Disney typically sets the trend for theme-park rates, raising a question as to whether other local parks will increase prices.
Parks & Entertainment recently stopped a popular promotion, a move that may spur sales of more expensive annual prices. The company eliminated its "Fun Cards." Those cards allowed visitors to SeaWorld Orlando or Bay to buy a one-day ticket and come back for free for the rest of the year.
The base price of a one-day ticket is jumping 3.7 percent, from $82 to $85, said Bryan Malenius, Disney spokesman.
Those who purchase longer-term passes — which is the majority of Disney visitors — will see even larger increases.
The cost of a five-day-ticket is increasing 5.9 percent, from $237 to $251. A seven-day pass is going up 8.1 percent, from $247 to $267.
The new rates kicked in Sunday.
"We regularly evaluate and adjust our pricing and continue to focus on providing one-of-a-kind entertainment experiences at a great value," Malenius said. "Our research tells us that nearly all our guests agree that a Disney theme park experience is a strong value."
Some park-hopper tickets, which allow visitors to go to more than one park at a time, are going up, too. For multiday tickets, the price will be $55, up from $54. A one-day park-hopper ticket will be $35, down from $54.
The increases comes less than a year after Disney raised ticket prices in August, becoming the first major theme park to surpass $80 for a base ticket.
Annual-pass prices will rise 2 to 4 percent, depending on the pass type.
The regular Florida resident pass is going up 2.6 percent, from $379 to $389. The seasonal Florida resident pass is increasing from $259 to $269, a 3.9 percent rise.
Disney typically sets the trend for theme-park rates, raising a question as to whether other local parks will increase prices.
Parks & Entertainment recently stopped a popular promotion, a move that may spur sales of more expensive annual prices. The company eliminated its "Fun Cards." Those cards allowed visitors to SeaWorld Orlando or Bay to buy a one-day ticket and come back for free for the rest of the year.